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Graphic design for Adidas Originals’ Ozworld campaign in China. The campaign unfolds across three distinct visual worlds, each exploring a different expression of identity within the Ozworld universe. Through custom typography, digital grids, futuristic symbols and contrasting image treatments, we connected the series through a shared sense of movement, transformation and possibility.
T.O.T Studio + Enric Soldevilla [Creative Direction] + Daniel Sannwald [Film] + Oscar Galindo [Chinese Characters Design]
Ozworld
Adidas
2021
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