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On needed an identity that could do two things at once: stay unmistakably On and feel like every runner attending belonged in it. The system borrows its logic from running itself (pace, distance, route, the same data trail any running app logs) turned into pattern. The icon is the brand's own sole, reduced to a hexagon. Authentic, on-brand and flexible enough to carry straight through to the venue's signage, at the Hemisfèric, inside Valencia's Ciudad de las Artes y las Ciencias.
On Global Event Summit
On Running
2025
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