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We developed the strategy, creative concept, and graphic design for Marc Márquez’s ninth world title campaign around a simple idea: the nine was never just a number.
Under the concept More Than A Number, we shifted the focus away from titles, records and statistics to tell the story behind them. Every fall, injury, operation and comeback had shaped the result. The campaign turned the number into the sum of everything it took to reach it, building a complete visual and narrative system around resilience, sacrifice, and the human side of becoming a champion again.
T.O.T Studio + Vèlodrome [Creative Direction] + Rodrigo Cantalejo [Creative Direction & Edit]
More Than A Number
Marc Márquez
2025
Under the concept More Than A Number, we shifted the focus away from titles, records and statistics to tell the story behind them. Every fall, injury, operation and comeback had shaped the result. The campaign turned the number into the sum of everything it took to reach it, building a complete visual and narrative system around resilience, sacrifice, and the human side of becoming a champion again.
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