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Visual identity for the Nike Air Max Dn activation in Barcelona, developed with 25gramos as part of the brand's Feel the Unreal campaign.
Rather than relying on familiar city clichés, we reinterpreted hidden symbols from Barcelona's visual culture through the campaign's surreal lens, creating a graphic language that felt both local and unexpected. The project also included the creative direction of an audiovisual piece that brought this visual universe to life, giving the launch a distinctive identity across the activation.
T.O.T Studio + Rodrigo Cantalejo [Edit]
Nike Airmax Dn
Nike
2024
Rather than relying on familiar city clichés, we reinterpreted hidden symbols from Barcelona's visual culture through the campaign's surreal lens, creating a graphic language that felt both local and unexpected. The project also included the creative direction of an audiovisual piece that brought this visual universe to life, giving the launch a distinctive identity across the activation.
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