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Delta was born to represent the beginning of a new era. That transition was the whole starting point so we built the identity on the change itself. The name came from there. A delta is the mouth of a river, the point where one course ends and another begins, the end of one journey and the start of the next. The swan logo carries the same idea, an animal that holds transformation and evolution in its own story. From there the single concept of constant change ran through every piece, from the graphics to the apparel, skate decks, accessories and hardware. A brand born from an ending could have leaned on nostalgia. We went the other way and faced it forward.
Delta
Delta
2024
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