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SKATEWORLD has been the skate shop in Valencia for years. The kind of place that doesn't need introducing, because everyone in the scene already knows who they are. The brief asked for an identity that matched that position. The solution was a clear typographic base, photography carrying most of the visual weight, and a set of illustrations that keep the brand loose. Holding it together, a symbol built from the shape of a skateboard that makes the brand immediately recognisable and gives it room to keep being the reference it is today.
Skateworld
Skateworld
2024
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