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Graphics for Zara's 2025 Chinese New Year campaign, celebrating the Year of the Snake. Working alongside director Giuseppe "Pino" Sartorio, we developed a bespoke graphic language built around an original snake iconography that extended across the entire campaign.
Integrated into the film, shot in New York, and applied consistently across every visual touchpoint, the graphics created a bold and immersive visual universe that unified the campaign across motion, digital, and print.
T.O.T Studio + Pino Sartorio [Creative Direction]
Chinese New Year
Zara
2025
Integrated into the film, shot in New York, and applied consistently across every visual touchpoint, the graphics created a bold and immersive visual universe that unified the campaign across motion, digital, and print.
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