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Visual identity and motion design for KLAB, Grupo Prisa's new media platform for Gen Z.
We developed a dynamic visual system that adapts across motion, social media and editorial formats.
Based on a modular set of graphic symbols derived from the geometry of the KLAB logotype, the identity translates diversity and community into a visual language that grows with the platform: every symbol comes from the same source, so the system can expand without losing cohesion.
T.O.T Studio + Luciano Paz [Motion Design]
Klab
Grupo Prisa
2026
We developed a dynamic visual system that adapts across motion, social media and editorial formats.
Based on a modular set of graphic symbols derived from the geometry of the KLAB logotype, the identity translates diversity and community into a visual language that grows with the platform: every symbol comes from the same source, so the system can expand without losing cohesion.
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