← Back to Projects
For its SS25 Sales Campaign, Bershka wanted to move beyond the conventions of promotional retail graphics and create a visual language with stronger cultural relevance for Gen Z.
We developed a visual identity inspired by the world of candy, using bold colours, playful forms, and tactile compositions to reframe the visual language of sales. Designed as a flexible global system, the campaign was rolled out across every Bershka store worldwide and adapted into 41 languages, with the candy-inspired graphic language providing a consistent and recognisable identity across all markets.
T.O.T Studio + Santiago Herrera [CGI]
SS25 Sales
Bershka
2025
We developed a visual identity inspired by the world of candy, using bold colours, playful forms, and tactile compositions to reframe the visual language of sales. Designed as a flexible global system, the campaign was rolled out across every Bershka store worldwide and adapted into 41 languages, with the candy-inspired graphic language providing a consistent and recognisable identity across all markets.
- Related Projects
