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Merch capsule designed for PURPLE around Canelo Álvarez vs. Terence Crawford, the September 2025 fight at Allegiant Stadium that broke the venue’s live gate record and became the most-watched men’s championship boxing match of the century.
Built around the idea of “Once in a Lifetime”, we developed a graphic universe that treats the fight as a modern myth. Drawing from the ancient tradition of carving triumphs and legacies into stone, the collection transforms a fleeting event into something permanent: sculptural lettering, eroded symbols, and monumental forms designed to turn each garment into a lasting piece of its history.
T.O.T Studio + Purple [Photo]
Canelo VS Crawford
Purple
2025
Built around the idea of “Once in a Lifetime”, we developed a graphic universe that treats the fight as a modern myth. Drawing from the ancient tradition of carving triumphs and legacies into stone, the collection transforms a fleeting event into something permanent: sculptural lettering, eroded symbols, and monumental forms designed to turn each garment into a lasting piece of its history.
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