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Sugar Papi is the food brand created by Peldanyos around a simple idea: "Con la comida sí se juega". We developed its branding, packaging and a complete iconography system designed to give every product its own recognisable identity.
Each product is represented through a combination of three emojis, turning simple icons into the foundation of an extensive and flexible visual language. The claim also became a graphic principle: food itself is treated as a design material, mixed with typography, imagery and unexpected compositions. The result is playful and irreverent but expressed through a clean, elevated and highly controlled system.
T.O.T Studio + Sugar papi [Photo]
Sugar Papi
Sugar Papi
2024
Each product is represented through a combination of three emojis, turning simple icons into the foundation of an extensive and flexible visual language. The claim also became a graphic principle: food itself is treated as a design material, mixed with typography, imagery and unexpected compositions. The result is playful and irreverent but expressed through a clean, elevated and highly controlled system.
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