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Brand strategy and identity for Pistola, named Madrid’s best sandwich. Its name comes from an old local bakery term: “pistola”, the loaf people traditionally asked for at the counter. But the word also carries another, more literal meaning. Rather than ignoring that tension, we turned it around.
Built around the concept “Pan y Amor”, the identity transforms a symbol of conflict into one of connection. Rooted in Madrid’s popular culture and reinterpreted through a contemporary lens, the brand celebrates the bocadillo as something simple and universal: a meeting point that brings different people together.
Pistola
Pistola
2024
Built around the concept “Pan y Amor”, the identity transforms a symbol of conflict into one of connection. Rooted in Madrid’s popular culture and reinterpreted through a contemporary lens, the brand celebrates the bocadillo as something simple and universal: a meeting point that brings different people together.
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