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Mahou Rosé marked a new step for the brand, introducing a fruit-forward lager with softer bitterness and a more unexpected flavour profile. Launched in 2023, it combines Mahou’s brewing tradition with a more exploratory and contemporary proposition.
Our work focused on the packaging design, translating that balance between beer heritage and innovation into a visual identity that feels fresh, distinctive and clearly different within the category. The rosé tones, lighter expression and refined graphic treatment help communicate a beer designed for people open to discovering new flavours without losing its Mahou character.
Mahou Rosé
Mahou
2023
Our work focused on the packaging design, translating that balance between beer heritage and innovation into a visual identity that feels fresh, distinctive and clearly different within the category. The rosé tones, lighter expression and refined graphic treatment help communicate a beer designed for people open to discovering new flavours without losing its Mahou character.
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