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Jumpers' whole brand started with a mistake. The star everyone knows was supposed to be a frog until an extrusion error changed the shape forever. Nobody fixed it. The error became the product.
We built Ignacios around that logic. The brief for Jumpers' first corn nachos, aimed at a younger audience, wasn't really about nachos. It was about what happens when a brand is honest about where it came from. So we leaned into it: vernacular design, lo-fi aesthetics, the kind of rawness that comes from embracing an accident instead of covering it up.
The identity centers on two characters, Chipotla and Mantex-Mex, each with their own world. Flavor translated into character, not just a label on a bag. The star-shaped nachos inside the packaging are still the error, decades later, still at the center of everything.
Jumpers
Jumpers
2026
We built Ignacios around that logic. The brief for Jumpers' first corn nachos, aimed at a younger audience, wasn't really about nachos. It was about what happens when a brand is honest about where it came from. So we leaned into it: vernacular design, lo-fi aesthetics, the kind of rawness that comes from embracing an accident instead of covering it up.
The identity centers on two characters, Chipotla and Mantex-Mex, each with their own world. Flavor translated into character, not just a label on a bag. The star-shaped nachos inside the packaging are still the error, decades later, still at the center of everything.
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