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Prima

Prima Talent

2025

Visual identity & website for PRIMA Talent. PRIMA is a global agency representing and connecting talent with brands across fashion, beauty, audiovisual, and digital culture.

Keeping their original logo, we developed a visual identity that reflects the same curated precision behind their work. Built on clarity, structure, and meticulous attention to detail, the system is anchored by a signature gradient inspired by makeup techniques and the art of shading—a subtle nod to the beauty industry and detail-oriented approach that defines PRIMA.
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