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Hoke’s Tres Creus turns its title into the central logic of the entire project. The three crosses recur across the vinyl through the artist’s poses, text layouts, jewellery details and graphic interpretations, translating familiar rap codes into a highly restrained, clean and minimal system.
Known for avoiding public exposure and rarely showing his face, Hoke appears without breaking the code around his image. Repetition, shadow and minimalism allow him to remain visible yet unreadable, while the same visual language extends beyond the record into the tour visuals.
T.O.T Studio + Enrique Escandell [Photo]
Tres Creus
Hoke
2024
Known for avoiding public exposure and rarely showing his face, Hoke appears without breaking the code around his image. Repetition, shadow and minimalism allow him to remain visible yet unreadable, while the same visual language extends beyond the record into the tour visuals.
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