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Brand identity for Momentos Alhambra, the music platform by Cervezas Alhambra, home to a wide range of concerts and cultural proposals. The brief was building an identity with its own musical character without breaking away from the mother brand: its colors, its values and its Granada roots.
Instead of designing a generic music brand painted with Alhambra's colors, we worked from the brand's own principles: the craft, the handmade, the analog. That translated into a system of torn graphic layers with a manual quality, combined with modern typography that pulls the identity into the present. Tradition in the texture, contemporary in the type. A system built to work across formats, recognisable as Alhambra without needing the beer in the frame.
Momentos Alhambra
Cervezas Alhambra
2024
Instead of designing a generic music brand painted with Alhambra's colors, we worked from the brand's own principles: the craft, the handmade, the analog. That translated into a system of torn graphic layers with a manual quality, combined with modern typography that pulls the identity into the present. Tradition in the texture, contemporary in the type. A system built to work across formats, recognisable as Alhambra without needing the beer in the frame.
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