← Back to Projects
Culkin is a restaurant that wants to feel like home. The place where you're comfortable, where you spend the morning after. Few things hold that feeling in the collective memory like Home Alone.
This reference gave the project its name, borrowed from its lead actor, and its entire visual world: the warmth of returning to where you were happy, the comfort of a place that belongs to you.
Building on a shared reference gives an identity recognition before explanation. The codes of the identity run through the corporate identity, the menu, the placemats and the illuminated signs, making every piece feel familiar from the first glance.
Culkin
Grupo Amicks
2023
This reference gave the project its name, borrowed from its lead actor, and its entire visual world: the warmth of returning to where you were happy, the comfort of a place that belongs to you.
Building on a shared reference gives an identity recognition before explanation. The codes of the identity run through the corporate identity, the menu, the placemats and the illuminated signs, making every piece feel familiar from the first glance.
- Related Projects
