PONTEVECCHIO

Visual identity for Pontevecchio, an artist representation agency that builds bridges between brands and talent.
The brand takes its name from Florence’s historic bridge and the artistic patronage of the Medici family, encapsulating the essence of its artistic and cultural heritage.
The design concept is based on the idea of connection, present in the agency’s vision and the brand’s name. By using lines and curves as linking elements, we crafted a polished identity that embodies the agency’s mission.