Visual identity and brand strategy for PDG, a brand dedicated to exceeding the mainstream segment by enhancing both its product and the consumer experience.
In doing so, we distinguished the brand from its competitors. Our challenge was to elevate fried chicken into a gastronomic delight, introducing gourmet cuisine to a diverse audience. Throughout the design process, our core principle was cultural fusion, infusing a tasteful essence into the graphics. We delved into the depth of cultural influences to breathe life into a distinctive visual identity that mirrors the essence of PDG in every detail.
