We’ve reimagined M***SHAKES by introducing / *** / into its name, addressing the challenge brought to us by Nil Ojeda regarding its limited usability. This innovative encoding not only enhances the brand’s adaptability but also retains its core spirit. To build on this concept, we’ve developed / The *** Pixel Code Font / — a custom typeface designed to craft encrypted messages within this enigmatic, hype-driven universe. The whole visual identity is inspired by the iconic red-and-white striped straw, reimagined it in a whole new digital universe.
