As a part of the campaign we did with Rosas Agency for Mahou España, in which we reinterpreted fire as a symbolic element of the Fallas, we developed a series of banners and posters that wrapped around Valencia and the Fallas organized by Mahou during these past weeks. We also designed exclusive merchandising pieces that extended the campaign to all attendees, maintaining the human character of the campaign and showing the inner fire of the people and situations celebrated during the festivity.
