Visual identity and naming for Delta Brand.
Leaving behind a 24-year-old previous project, Delta was born to represent the beginning of a new era. This context served as the starting point for the new brand identity and naming. Based on the idea of transformation, the word “delta” refers to the mouth of a river, symbolizing the end of a journey and the beginning of a new one. Both the name and the iconography of the swan, an animal that represents transformation and evolution, reinforce this concept of constant change present in all aspects of the brand. Throughout this project, we developed brand applications across all areas, from visual identity to the design of all deck collections.
