"Aterral" is a Berlin-based record label with sounds originating from house and its variants. The label is heavily influenced by the Mediterranean essence of Málaga, and has established itself as one of the leading labels in the Berlin underground music scene.
To achieve a full expression of the brand potential, a powerful and distinctive identity was crafted, emphasizing the unique intersection between the Mediterranean and Berlin. The logo features expressive typography with organic shapes and warm colors, complemented by a modern sans font. The retro touch incorporated in the identity revives the legacy of house music.
The branding is connected through AI-generated images, creating a modern and contemporary expression of the brand. The resulting graphic identity captures the unique character of the label, blending elements from the vibrant energy of the Mediterranean region and the clean, modernist aesthetic of Berlin's design scene.